Steps For Developing A Working SEO Strategy
If you have a website, search engine optimization is something that you cannot afford to ignore. It is the process of manipulating a website to achieve desirable search engine rankings by using a good SEO strategy. It plays a very crucial role in the success of both online and brick and mortar businesses. Developing a good strategy can be quite challenging especially if you do not have a lot of knowledge and experience in search engine optimization. To help you come up with a working strategy quickly, here are some of the things that you can do.
1. Set Objectives
The apparent purpose of SEO is ranking well in Google, Bing, Yahoo, and other popular search engines to drive traffic to your website. However, that is not going to mean anything if your site does not appear in the front of people that do not seem to care too much about the products and services that you are offering. One of the most important things you need to do if you want to come up with a successful SEO plan is to determine who your target audience is and learn as much as you can about them. You need to know their search patterns, demographics, geographic location, and preferences and so on. The best way to do this is by opening a Google Analytics account.
After knowing who your target audience is, you can go ahead and set objectives based on them. To do that, you will need to make sure that your understand what it is you want those people to do on your website, the best that way the people can use to get on your site, and so on. If you do not have clear objectives, you may end up doing a lot of work without getting any meaningful results.
2. Perform Keyword Research
The keywords that you will use on your website can either make or break your SEO strategy, so you need to select the keywords to target carefully. Come up with a list of about ten keywords that are associated with the products and services that you are offering. After that, use the Google Keywords tool to come up with variations that make good sense for your business. Come up with as many variations as possible and then use search volume and competition to narrow down the list to about ten keywords that you would like to rank for. List the keywords in order of relevance or priority to your business.
3. Build Keyword-Focused Webpages
To have a successful SEO strategy, you need to make sure that you have a website with multiple pages that are tailored to specific phrases or keywords. Stuffing a lot of keywords on one page with the hopes that it will rank higher in the search engines can be next to impossible. Using the keyword list that you made in step 2, determine how many pages your website should have – make sure that the number of pages coincides with the different productions, locations, and offerings that your business has.
4. Take Advantage of Off-Page SEO
Links are among the important factors that determine how search engines rank websites. For that reason, you need to craft a proper link building plan around the different tactics you will employ in your SEO strategy to attract inbound links to your website. Try to earn the links naturally as much as possible. You can do this by making connections with your target audience or people in your industry. Other great methods that you can use to earn natural links include creating good content, outreach to websites that qualify as an authority in your industry, and requesting links from affiliates.
5. Track Your Data and Results
Monitoring and tracking your data and results will help you know what is working and what is not. You need to get a system in place for this as soon as you can if you want your SEO strategy to work. Some of the things you can do include setting up a Google Analytics account for monitoring traffic on a daily or weekly basis, creating a spreadsheet to track changes, and using rank tracking service to monitor search positions over time.
All in all, search engine optimization is an ongoing process. You cannot expect to start it today and see great results tomorrow. However, when you have a great SEO strategy, it can translate into online success of your business for many years to come.