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Do You Need Local Pages? - Whiteboard Friday
Posted by Tom.CapperDoes it make sense for you to create local-specific pages on your website? Regardless of whether you own or market a local business, it may make sense to compete for space in the organic SERPs using local pages. Please give a warm welcome to our friend Tom Capper as he shares a 4-point […]
Ranking the 6 Most Accurate Keyword Difficulty Tools
Posted by Jeff_BakerIn January of 2018 Brafton began a massive organic keyword targeting campaign, amounting to over 90,000 words of blog content being published. Did it work? Well, yeah. We doubled the number of total keywords we rank for in less than six months. By using our advanced keyword research and topic writing process published […]
How to Win Some Local Customers Back from Amazon this Holiday Season
Posted by MiriamEllis Your local business may not be able to beat Amazon at the volume of their own game of convenient shipping this holiday season, but don’t assume it’s a game you can’t at least get into! This small revelation took me by surprise last month while I was shopping for a birthday gift […]
What Do Dolphins Eat? Lessons from How Kids Search - Whiteboard Friday
Posted by willcritchlowKids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold words, taking search suggestions and related searches as answers — there's a lot to dig into. […]
Google's August 1st Core Update: Week 1
Posted by Dr-PeteOn August 1, Google (via Danny Sullivan's @searchliaison account) announced that they released a "broad core algorithm update." Algorithm trackers and webmaster chatter confirmed multiple days of heavy ranking flux, including our own MozCast system: Temperatures peaked on August 1-2 (both around 114°F), with a 4-day period of sustained rankings flux (purple bars […]
Rewriting the Beginner's Guide to SEO, Chapter 4: On-Page Optimization
Posted by BritneyMullerChapter Four of the Beginner's Guide to SEO rewrite is chock full of on-page SEO learnings. After all the great feedback you've provided thus far on our outline, Chapter One, Chapter Two, and Chapter Three, we're eager to hear how you feel about Chapter Four. What really works for you? What do you […]
Take the 2018 Moz Local Search Marketing Industry Survey
Posted by MiriamEllisLocal search marketing is a dynamic and exciting discipline, but like many digital professions, it can be a bit isolating. You may find yourself running into questions that don't have a ready answer, things like... What sort of benchmarks should I be measuring my daily work by? Do my clients’ needs align with […]
Calculated Fields in Google Data Studio - Whiteboard Friday
Posted by DiTomasoGoogle Data Studio is a powerful tool to have in your SEO kit. Knowing how to get the most out of its power begins with understanding how to use calculated fields to apply good old-fashioned math to your data. In this week's Whiteboard Friday, we're delighted to welcome guest host Dana DiTomaso as […]
Rewriting the Beginner's Guide to SEO, Chapter 3: Keyword Research
Posted by BritneyMullerWelcome to the draft of Chapter Three of the new and improved Beginner's Guide to SEO! So far you've been generous and energizing with your feedback for our outline, Chapter One, and Chapter Two. We're asking for a little more of your time as we debut the our third chapter on keyword research. […]

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