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4 Ways to Improve Your Data Hygiene - Whiteboard Friday
Posted by DiTomasoWe base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for. Click on the whiteboard image […]
A Guide to Setting Up Your Very Own Search Intent Projects
Posted by TheMozTeamThis post was originally published on the STAT blog. Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. Smart segmentation is key to making sense of your data. And you’re […]
The Basics of Building an Intent-Based Keyword List
Posted by TheMozTeamThis post was originally published on the STAT blog.In this article, we're taking a deep dive into search intent. It's a topic we've covered before with some depth. This STAT whitepaper looked at how SERP features respond to intent, and a few bonus blog posts broke things down even further and examined how […]
Do Businesses Really Use Google My Business Posts? A Case Study
Posted by Ben_FisherGoogle My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company’s online presence. As long as your local […]
How to Identify and Tackle Keyword Cannibalization in 2019
Posted by SamuelMangialavoriIf you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone! Despite the fact that the term “cannibalization” does not sound very suitable for digital marketing, this core concept has […]
People Ask Their Most Pressing SEO Questions — Our Experts Answer
Posted by TheMozTeamWe teamed up with our friends at Duda, a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. Our in-house SEO experts, always down for a challenge, hunkered down to collaborate on providing them with answers. From Schema.org to voice search to […]
Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape
Posted by KameronJenkinsWhen your target is constantly moving, how can you keep your clients informed and happy?Raise your hand if you’ve ever struggled to keep up with all the changes in our industry. Go ahead, don’t be shy! Even the most vigilant SEOs have been caught off guard by an algorithm update, changes to the […]
Using STAT for Content Strategy - Whiteboard Friday
Posted by DiTomasoSearch results are sophisticated enough to show searchers not only the content they want, but in the format they want it. Being able to identify searcher intent and interest based off of ranking results can be a powerful driver of content strategy. In this week's Whiteboard Friday, we warmly welcome Dana DiTomaso as […]
Exploring Google's New Carousel Featured Snippet
Posted by TheMozTeamThis article was originally published on the STAT blog on September 13, 2018. Google let it be known early in 2018 that snippets were a-changin’. And true to their word, we’ve seen them make two major updates to the feature — all in an attempt to answer more of your questions. We first […]

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